Form&Seek London Design Fair2017​
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Form&Seek will be part of Dutch Pavilion at London Design Fair on 21-24 September 2017
Form&Seek exhibitions always show a consideration to new crafts, material and processes.
With this upcoming show Form&Seek explores the theme of "Openness" where we focus on what designers with a vision of across borders and cultures, make and design in order to shift attitudes and cultures for the a more inclusive future. Form&Seek explores the idea of Dutch design, not through a national lens but as an attitude and way of thinking.
​​For the first time ever Form&Seek launches its own collection during London Design Festival as well as a producing and selling platform, enabling consumers and retailers to purchase original and innovative crafted goods from a curated collection founded and run by designers.
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The Form&Seek collection focuses on new developed processes and contemporary, globally local craft techniques. Interesting, innovative materials and processes play a key role in the pieces by Form&Seek. Each item tells a story through the way it has been made or the impact it has on our daily lives.
Our new collection expands on a wide range of crafted products from conventional products prototyped with new technologies to products that play with natural formations and uses of material. Each thought provoking, poetic design object has a strong character and personality with the personal mark of the maker.
Dafi Reis Doron
Dafi Reis-Doron is an Honours graduate in industrial design of Bezalel Academy (2006) and the Royal College of Art (2012) in design product .
Dafi worked for several years in the plastics industry, first in D-vision, a prestigious internship programme at Keter Ltd, and later as a development manager in the Keter home section.She creates many innovative products that can be found among the Argos, B&Q and Wal-Mart range.
On her graduation from the RCA, Dafi set up her own studio creating innovative products based on her extensive industrial knowledge and passion for innovation. In her work she passionately seeks to overcome the prevalent, rigid dichotomy between a design based on one-off pieces and one that is geared towards production on a larger scale. Motivated by an untiring wish to promote and affect culture through design, she insists on both technological and aesthetic innovation and industrial potentiality. Ultimately, Dafi aims to challenge existing industrial processes in order to create the next generation of products.
