Form&Seek London Design Fair2017
Form&Seek will be part of Dutch Pavilion at London Design Fair on 21-24 September 2017
Form&Seek exhibitions always show a consideration to new crafts, material and processes.
With this upcoming show Form&Seek explores the theme of "Openness" where we focus on what designers with a vision of across borders and cultures, make and design in order to shift attitudes and cultures for the a more inclusive future. Form&Seek explores the idea of Dutch design, not through a national lens but as an attitude and way of thinking.
For the first time ever Form&Seek launches its own collection during London Design Festival as well as a producing and selling platform, enabling consumers and retailers to purchase original and innovative crafted goods from a curated collection founded and run by designers.
The Form&Seek collection focuses on new developed processes and contemporary, globally local craft techniques. Interesting, innovative materials and processes play a key role in the pieces by Form&Seek. Each item tells a story through the way it has been made or the impact it has on our daily lives.
Our new collection expands on a wide range of crafted products from conventional products prototyped with new technologies to products that play with natural formations and uses of material. Each thought provoking, poetic design object has a strong character and personality with the personal mark of the maker.
Dewi Kruijk
Dewi Kruijk is a conceptual designer with a strong affection for product design. She graduated at the Design Academy in Eindhoven in the department Man and Communication and Man and Mobility.
Kruijk’s work is characterized by her love for ambiguity. In her design process she always uses two starting points, often resulting in projects that find themselves on the border of the rational and emotional, the two- and three-dimensional and are deliberately aimed at triggering ambiguous thoughts among viewers. Designing products as functional and timeless skeletons, she uses them as a pedestal for her conceptual ideas but believes they could also serve as a base for a wide range of contemporary ideas over a longer period of time.
Her project “When Logic Meets Bliss” illustrates this idea in the simplest form. Aiming at simplifying subjective and ornamental expression within a product, these light objects are made from a simple steel tube, housing an LED tube light and a flat paper shade that slides on easily. The contrast between the firmness of the steel tube and the delicate properties of the paper sleeve make for a durable yet adaptable solution.
