Form&Seek London Design Fair2017​
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Form&Seek will be part of Dutch Pavilion at London Design Fair on 21-24 September 2017
Form&Seek exhibitions always show a consideration to new crafts, material and processes.
With this upcoming show Form&Seek explores the theme of "Openness" where we focus on what designers with a vision of across borders and cultures, make and design in order to shift attitudes and cultures for the a more inclusive future. Form&Seek explores the idea of Dutch design, not through a national lens but as an attitude and way of thinking.
​​For the first time ever Form&Seek launches its own collection during London Design Festival as well as a producing and selling platform, enabling consumers and retailers to purchase original and innovative crafted goods from a curated collection founded and run by designers.
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The Form&Seek collection focuses on new developed processes and contemporary, globally local craft techniques. Interesting, innovative materials and processes play a key role in the pieces by Form&Seek. Each item tells a story through the way it has been made or the impact it has on our daily lives.
Our new collection expands on a wide range of crafted products from conventional products prototyped with new technologies to products that play with natural formations and uses of material. Each thought provoking, poetic design object has a strong character and personality with the personal mark of the maker.
Elinor Portnoy
Elinor Portnoy is a designer based in London. Having studied industrial design and with several products currently in the market, she is now exploring the potential of combining craft and materials with design through her studies in the RCA.
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'In my practice I seek to discover a deep understanding of materials and processes to find new and exciting possibilities for making objects that offer a fresh perspective. I often use craft methods to experiment with processes and materials, and these experiments lead to observations that stir up my imagination and evoke ideas for objects that demonstrate the qualities of the material and the making. The work itself often straddles both ends of the spectrum between art and design, creating objects that are both contextual, functional, and aesthetic.
