Form&Seek London Design Fair2017
Form&Seek will be part of Dutch Pavilion at London Design Fair on 21-24 September 2017
Form&Seek exhibitions always show a consideration to new crafts, material and processes.
With this upcoming show Form&Seek explores the theme of "Openness" where we focus on what designers with a vision of across borders and cultures, make and design in order to shift attitudes and cultures for the a more inclusive future. Form&Seek explores the idea of Dutch design, not through a national lens but as an attitude and way of thinking.
For the first time ever Form&Seek launches its own collection during London Design Festival as well as a producing and selling platform, enabling consumers and retailers to purchase original and innovative crafted goods from a curated collection founded and run by designers.
The Form&Seek collection focuses on new developed processes and contemporary, globally local craft techniques. Interesting, innovative materials and processes play a key role in the pieces by Form&Seek. Each item tells a story through the way it has been made or the impact it has on our daily lives.
Our new collection expands on a wide range of crafted products from conventional products prototyped with new technologies to products that play with natural formations and uses of material. Each thought provoking, poetic design object has a strong character and personality with the personal mark of the maker.
Jessica Smarsch
Jessica is designer from the United States with an educational and professional background in textiles. In 2012 she moved to the Netherlands to pursue a Masters degree at the Design Academy Eindhoven and to start a new path as a designer. Inspired by the shared pattern language between the human body and textiles, she developed a software program that connects controlled body movement to graphic pattern generation through live animation, and a textile technique that materializes these patterns into dimensional fabrics and end-products. The process itself mimics the rhythmic processes of textile making and engages the user in mind-body connectivity. With this system, she looks forward to an exciting future which challenges our current design methods and use of industrial production.
