Form&Seek London Design Fair2017
Form&Seek will be part of Dutch Pavilion at London Design Fair on 21-24 September 2017
Form&Seek exhibitions always show a consideration to new crafts, material and processes.
With this upcoming show Form&Seek explores the theme of "Openness" where we focus on what designers with a vision of across borders and cultures, make and design in order to shift attitudes and cultures for the a more inclusive future. Form&Seek explores the idea of Dutch design, not through a national lens but as an attitude and way of thinking.
For the first time ever Form&Seek launches its own collection during London Design Festival as well as a producing and selling platform, enabling consumers and retailers to purchase original and innovative crafted goods from a curated collection founded and run by designers.
The Form&Seek collection focuses on new developed processes and contemporary, globally local craft techniques. Interesting, innovative materials and processes play a key role in the pieces by Form&Seek. Each item tells a story through the way it has been made or the impact it has on our daily lives.
Our new collection expands on a wide range of crafted products from conventional products prototyped with new technologies to products that play with natural formations and uses of material. Each thought provoking, poetic design object has a strong character and personality with the personal mark of the maker.
Jule Waibel calls herself the creator of the unfolded universe.
Her work is based on pleated patterns and transforming structures. Waibel playfully combines objects, fashion, performance with a strong focus on geometric shapes, transformation and aesthetics. Her work is influenced by the geometry and simplicity of the Bauhaus.
Jule Waibel is a German designer based in Berlin, London, and Bali. Her namesake brand was established in 2014 after she graduated at the Royal College of Art London. Now she has a studio in Berlin and in Bali, where she and her team produces her unfolded products, haute couture, and commissions. Her work is represented in the field of product-, interior-, fashion & textile, space design & performance. Her clients are amongst others Swarovski, Adidas, Stora Enso.