Form&Seek London Design Fair2017​
​
Form&Seek will be part of Dutch Pavilion at London Design Fair on 21-24 September 2017
Form&Seek exhibitions always show a consideration to new crafts, material and processes.
With this upcoming show Form&Seek explores the theme of "Openness" where we focus on what designers with a vision of across borders and cultures, make and design in order to shift attitudes and cultures for the a more inclusive future. Form&Seek explores the idea of Dutch design, not through a national lens but as an attitude and way of thinking.
​​For the first time ever Form&Seek launches its own collection during London Design Festival as well as a producing and selling platform, enabling consumers and retailers to purchase original and innovative crafted goods from a curated collection founded and run by designers.
​
The Form&Seek collection focuses on new developed processes and contemporary, globally local craft techniques. Interesting, innovative materials and processes play a key role in the pieces by Form&Seek. Each item tells a story through the way it has been made or the impact it has on our daily lives.
Our new collection expands on a wide range of crafted products from conventional products prototyped with new technologies to products that play with natural formations and uses of material. Each thought provoking, poetic design object has a strong character and personality with the personal mark of the maker.
Pia Wustenberg
Pia was born in Germany, where she lived with her Finnish mother, German father, sister and brother. With a home in both countries, she spend much time travelling, enjoying the contrast between her two cultures.
At the age of 15 she moved to England to complete her school years, continuing onto a foundation year of studies in Glass, Ceramic and Metal at the Surrey Institute of Art and Design. This was followed by her Undergraduate studies in Furniture Design and
Craftsmanship at Bucks New University, where she diversified her skills into mixed media, combining the traditional woodworking methods with various other crafts for her final degree show in 2008.
Upon finishing she set up her own studio in North Karelia, Finland, working with various local craftsmen for Piadesign.
In 2009 Pia returned to the UK for her postgraduate at the Royal College of Arts in Design Products. Her work continued with research into crafts in the contemporary world:
finding new applications for the traditional processes as well as inventing new ones.
Today she continues her freelance design work from her London studio, as well as running her own design, manufacturing and distribution company Utopia & Utility.
Utopia & Utility focuses on craft manufacturing, combining function and fantasy in objects that are handmade.