Form&Seek London Design Fair2017
Form&Seek will be part of Dutch Pavilion at London Design Fair on 21-24 September 2017
Form&Seek exhibitions always show a consideration to new crafts, material and processes.
With this upcoming show Form&Seek explores the theme of "Openness" where we focus on what designers with a vision of across borders and cultures, make and design in order to shift attitudes and cultures for the a more inclusive future. Form&Seek explores the idea of Dutch design, not through a national lens but as an attitude and way of thinking.
For the first time ever Form&Seek launches its own collection during London Design Festival as well as a producing and selling platform, enabling consumers and retailers to purchase original and innovative crafted goods from a curated collection founded and run by designers.
The Form&Seek collection focuses on new developed processes and contemporary, globally local craft techniques. Interesting, innovative materials and processes play a key role in the pieces by Form&Seek. Each item tells a story through the way it has been made or the impact it has on our daily lives.
Our new collection expands on a wide range of crafted products from conventional products prototyped with new technologies to products that play with natural formations and uses of material. Each thought provoking, poetic design object has a strong character and personality with the personal mark of the maker.

Rachel Heibel
Growing up in West Michigan, my most fond memories are the days where time was lost at the lake shore building sand castles, sculpting huts out of mud in my backyard, or designing snow forts. As an adult, working with clay helps me feel the same simple joy. I’m completing my BFA degree at the University of Michigan with an intended minor in sustainability, and I continue to allow my ever changing environment influence my work.
For this show with Form and Seek I want to start a conversation about what the word “isolation” means to me and how closely associated it has been with waiting. The amount of waiting that has happened in 2021 has encouraged me to find joy in these periods of stillness and uncertainty. I am creating a ceramic chair that uses form and color to create a place that will be enjoyable to wait in. The singular unique chair is also meant to address a sense of self that myself and many of my peers have been developing in a different and more isolated way.Growing up in West Michigan, my most fond memories are the days where time was lost at the lake shore building sand castles, sculpting huts out of mud in my backyard, or designing snow forts. As an adult, working with clay helps me feel the same simple joy. I’m completing my BFA degree at the University of Michigan with an intended minor in sustainability, and I continue to allow my ever changing environment influence my work.
For this show with Form and Seek I want to start a conversation about what the word “isolation” means to me and how closely associated it has been with waiting. The amount of waiting that has happened in 2021 has encouraged me to find joy in these periods of stillness and uncertainty. I am creating a ceramic chair that uses form and color to create a place that will be enjoyable to wait in. The singular unique chair is also meant to address a sense of self that myself and many of my peers have been developing in a different and more isolated way.