Form&Seek London Design Fair2017
Form&Seek will be part of Dutch Pavilion at London Design Fair on 21-24 September 2017
Form&Seek exhibitions always show a consideration to new crafts, material and processes.
With this upcoming show Form&Seek explores the theme of "Openness" where we focus on what designers with a vision of across borders and cultures, make and design in order to shift attitudes and cultures for the a more inclusive future. Form&Seek explores the idea of Dutch design, not through a national lens but as an attitude and way of thinking.
For the first time ever Form&Seek launches its own collection during London Design Festival as well as a producing and selling platform, enabling consumers and retailers to purchase original and innovative crafted goods from a curated collection founded and run by designers.
The Form&Seek collection focuses on new developed processes and contemporary, globally local craft techniques. Interesting, innovative materials and processes play a key role in the pieces by Form&Seek. Each item tells a story through the way it has been made or the impact it has on our daily lives.
Our new collection expands on a wide range of crafted products from conventional products prototyped with new technologies to products that play with natural formations and uses of material. Each thought provoking, poetic design object has a strong character and personality with the personal mark of the maker.
Toby Jones is a multidisciplinary designer and creative director with over 15 years experience working with some of Australia's most iconic exports in the fashion, music and lifestyle industries. As a self-taught silversmith and metal worker jones established his own jewelry label in 2006 believing it would provide the perfect bridge between art and fashion as it offers an exciting and versatile platform to express ideas and exhibit them to a wide audience. Reflective of his background as a graphic designer and art director designs combine a bold graphic aesthetic with a precise minimalist approach to construction. Collections are built around a central theme and consistently raise questions concerning the legacy of modern man. Jones draws inspiration from our perceptions of ancient civilizations, the future and the disposable nature of modern society. Each piece aims to reflect the playful functionality and self-contained aesthetic of everyday life, while questioning the guessing games involved in putting together the puzzling pieces of our own past. When the world as we know it is long forgotten, what will be left behind for the future to remember its past.