Form&Seek London Design Fair2017
Form&Seek will be part of Dutch Pavilion at London Design Fair on 21-24 September 2017
Form&Seek exhibitions always show a consideration to new crafts, material and processes.
With this upcoming show Form&Seek explores the theme of "Openness" where we focus on what designers with a vision of across borders and cultures, make and design in order to shift attitudes and cultures for the a more inclusive future. Form&Seek explores the idea of Dutch design, not through a national lens but as an attitude and way of thinking.
For the first time ever Form&Seek launches its own collection during London Design Festival as well as a producing and selling platform, enabling consumers and retailers to purchase original and innovative crafted goods from a curated collection founded and run by designers.
The Form&Seek collection focuses on new developed processes and contemporary, globally local craft techniques. Interesting, innovative materials and processes play a key role in the pieces by Form&Seek. Each item tells a story through the way it has been made or the impact it has on our daily lives.
Our new collection expands on a wide range of crafted products from conventional products prototyped with new technologies to products that play with natural formations and uses of material. Each thought provoking, poetic design object has a strong character and personality with the personal mark of the maker.
Since 2013, Detroit-based Unsold Studio has specialized in brand strategy, design, and customer experience design for clients such as Bombshell Treat Bar, Cranbrook Art Museum, The Kresge Foundation, Michigan Opera Theatre, Midtown Detroit, Inc., and Spectacle Society. Our past projects have garnered recognition from Creative Communication Awards, Detroit Commerce Design Awards, The Dieline, Graphis Design Annual and Indigo Design Awards. Both of our partners, Meaghan Barry and Lilian Crum, were selected as “Notable Women in Design” by Crain’s Detroit Business in 2020. In 2019, they were chosen to represent Detroit and the USA at Singapore Design Week as UNESCO City of Design delegates. Both hold Master’s degrees in design, and continue teaching graphic design at area universities.