Form&Seek London Design Fair2017
Form&Seek will be part of Dutch Pavilion at London Design Fair on 21-24 September 2017
Form&Seek exhibitions always show a consideration to new crafts, material and processes.
With this upcoming show Form&Seek explores the theme of "Openness" where we focus on what designers with a vision of across borders and cultures, make and design in order to shift attitudes and cultures for the a more inclusive future. Form&Seek explores the idea of Dutch design, not through a national lens but as an attitude and way of thinking.
For the first time ever Form&Seek launches its own collection during London Design Festival as well as a producing and selling platform, enabling consumers and retailers to purchase original and innovative crafted goods from a curated collection founded and run by designers.
The Form&Seek collection focuses on new developed processes and contemporary, globally local craft techniques. Interesting, innovative materials and processes play a key role in the pieces by Form&Seek. Each item tells a story through the way it has been made or the impact it has on our daily lives.
Our new collection expands on a wide range of crafted products from conventional products prototyped with new technologies to products that play with natural formations and uses of material. Each thought provoking, poetic design object has a strong character and personality with the personal mark of the maker.
Zahra Almajidi is a visual artist and metalsmith raised and based in Detroit, MI. Utilizing both traditional metalsmithing techniques and CAD/CAM processes, her work explores the ways in which objects and adornment allow one to question and contend with what it means to exist and to resist within a culture that hesitates to recognize and accept one as they are. She has worked at several art fabrication spaces in Metro Detroit including Wayne State University where she received her BFA in Metalsmithing, Lawrence Technological University where she briefly served as shop co-manager, and Cranbrook Academy of Art where she was awarded the Cranbrook Art Director’s fellowship and recently received her MFA in Metalsmithing.