Form&Seek London Design Fair2017
Form&Seek will be part of Dutch Pavilion at London Design Fair on 21-24 September 2017
Form&Seek exhibitions always show a consideration to new crafts, material and processes.
With this upcoming show Form&Seek explores the theme of "Openness" where we focus on what designers with a vision of across borders and cultures, make and design in order to shift attitudes and cultures for the a more inclusive future. Form&Seek explores the idea of Dutch design, not through a national lens but as an attitude and way of thinking.
For the first time ever Form&Seek launches its own collection during London Design Festival as well as a producing and selling platform, enabling consumers and retailers to purchase original and innovative crafted goods from a curated collection founded and run by designers.
The Form&Seek collection focuses on new developed processes and contemporary, globally local craft techniques. Interesting, innovative materials and processes play a key role in the pieces by Form&Seek. Each item tells a story through the way it has been made or the impact it has on our daily lives.
Our new collection expands on a wide range of crafted products from conventional products prototyped with new technologies to products that play with natural formations and uses of material. Each thought provoking, poetic design object has a strong character and personality with the personal mark of the maker.
The 2020 lockdown provided us with an opportunity to work on ideas we'd been playing with for awhile. One of these was to transform a basic chair design we'd developed the previous year into more playful versions of itself. Our goal was to completely transform each chair into an illustration (or rather doodle) using a single color and as few additional components as possible —we quickly developed our original four and fabricated them in house.
As the lockdown continued, we thought it would be exciting to invite people into this playful process and to submit their own ideas for the Doodle Chairs. So we organized a competition, shared a Doodle Chair template over social media, and encouraged people to submit their own versions. After we received over 150 submissions, we chose some finalists and the public voted on their favorite submission. We then fabricated and auctioned off the winning design in order to raise money for the local organization: Detroit Will Breathe.
The world of design can often feel cold and uninviting. Our aim with this project was to share the joy of design, bring someone else's idea to life, and ultimately remind ourselves that everything doesn't have to be so damn serious.