Form&Seek London Design Fair2017
Form&Seek will be part of Dutch Pavilion at London Design Fair on 21-24 September 2017
Form&Seek exhibitions always show a consideration to new crafts, material and processes.
With this upcoming show Form&Seek explores the theme of "Openness" where we focus on what designers with a vision of across borders and cultures, make and design in order to shift attitudes and cultures for the a more inclusive future. Form&Seek explores the idea of Dutch design, not through a national lens but as an attitude and way of thinking.
For the first time ever Form&Seek launches its own collection during London Design Festival as well as a producing and selling platform, enabling consumers and retailers to purchase original and innovative crafted goods from a curated collection founded and run by designers.
The Form&Seek collection focuses on new developed processes and contemporary, globally local craft techniques. Interesting, innovative materials and processes play a key role in the pieces by Form&Seek. Each item tells a story through the way it has been made or the impact it has on our daily lives.
Our new collection expands on a wide range of crafted products from conventional products prototyped with new technologies to products that play with natural formations and uses of material. Each thought provoking, poetic design object has a strong character and personality with the personal mark of the maker.
Where are YOU from?
I began working on this body of work at the start of the lockdown in 2020. While I was originally inspired by the concept of protective amulets and charms, the work expanded into an accumulation of various found, fabricated, and gifted objects. There is an ambiguity in the objects that makes it so one cannot quite place the forms in the cultures being referenced. Culturally specific signifiers are melded together to create hybrid forms that confront the viewer’s understanding of the object’s identity. This is further complicated by the fact that the viewer is often looking for answers amongst a group of work that become more ambiguous as the objects are manipulated.
Designer:
Zahra Almajidi
Material:
Mixed (steel, brass, silver, gold, 3D printed plastic, Dramamine blister pack, Altoids tins, paper, leather, silk cord, fabric, thread, pearls, beads, lotus seeds, gemstones, stone, plastic flower stamens)