Form&Seek London Design Fair2017
Form&Seek will be part of Dutch Pavilion at London Design Fair on 21-24 September 2017
Form&Seek exhibitions always show a consideration to new crafts, material and processes.
With this upcoming show Form&Seek explores the theme of "Openness" where we focus on what designers with a vision of across borders and cultures, make and design in order to shift attitudes and cultures for the a more inclusive future. Form&Seek explores the idea of Dutch design, not through a national lens but as an attitude and way of thinking.
For the first time ever Form&Seek launches its own collection during London Design Festival as well as a producing and selling platform, enabling consumers and retailers to purchase original and innovative crafted goods from a curated collection founded and run by designers.
The Form&Seek collection focuses on new developed processes and contemporary, globally local craft techniques. Interesting, innovative materials and processes play a key role in the pieces by Form&Seek. Each item tells a story through the way it has been made or the impact it has on our daily lives.
Our new collection expands on a wide range of crafted products from conventional products prototyped with new technologies to products that play with natural formations and uses of material. Each thought provoking, poetic design object has a strong character and personality with the personal mark of the maker.
The power of cutlery is often underestimated. Using tools to eat is a representation of civility dating as far back as the Prehistoric era and entire cultures are founded on differing attitudes to eating with differing tools. Jane has designed cutlery that reintroduces that civility by encouraging users to eat elegantly with her intuitive cutlery sets.
The re-design of contemporary cutlery centres around aesthetic and this project asserts that the shape of cutlery should evolve more closely in relation to the way we eat which is in turn often prescribed by the shape of the handle as an extension of the arm.
Presented here are two four piece sets. One geometric (circle square triangle) and one Triangular. Both to elevate cutlery on an intuitive level and provide for a more elegant dining experience.
The geometric set: The spoons afford the natural twist of a spoon were you to eat soup or stir sugar into your tea and the soup spoon shape of the teaspoon bowl urges you to eat ice cream delicately. The square fork handle allows you to pick up your food with real intent as the three prongs allow for more accurate aim and the handle provides the perfect grip. The triangular knife also provides the perfect hold of the knife when delicately slicing food.
The Triangular set: A progression of the geometric set this well balanced 4 piece set came from an overwhelming response that this particular handle shape was a real pleasure to hold.