Form&Seek London Design Fair2017
Form&Seek will be part of Dutch Pavilion at London Design Fair on 21-24 September 2017
Form&Seek exhibitions always show a consideration to new crafts, material and processes.
With this upcoming show Form&Seek explores the theme of "Openness" where we focus on what designers with a vision of across borders and cultures, make and design in order to shift attitudes and cultures for the a more inclusive future. Form&Seek explores the idea of Dutch design, not through a national lens but as an attitude and way of thinking.
For the first time ever Form&Seek launches its own collection during London Design Festival as well as a producing and selling platform, enabling consumers and retailers to purchase original and innovative crafted goods from a curated collection founded and run by designers.
The Form&Seek collection focuses on new developed processes and contemporary, globally local craft techniques. Interesting, innovative materials and processes play a key role in the pieces by Form&Seek. Each item tells a story through the way it has been made or the impact it has on our daily lives.
Our new collection expands on a wide range of crafted products from conventional products prototyped with new technologies to products that play with natural formations and uses of material. Each thought provoking, poetic design object has a strong character and personality with the personal mark of the maker.
Through Collecta, his range of sculptural objects and furniture pieces, industrial designer Alberto Bellamoli breathes new life into Terrazo–a traditional material. Lifting it up from its classical two-dimensional application on floors, and into sculptural expression, he plays with the composition of the material and lends it a bolder, eye-catching pattern of spherical shapes. At the same time, Alberto celebrates and perpetuates this inherently sustainable material–created from the off-cuts and waste of marble production. For Collecta, Alberto returned to his roots–Verona, in Italy–where a community of local artisans and small companies have been working together, in synergy, to make Terrazzo for centuries.