Form&Seek London Design Fair2017
Form&Seek will be part of Dutch Pavilion at London Design Fair on 21-24 September 2017
Form&Seek exhibitions always show a consideration to new crafts, material and processes.
With this upcoming show Form&Seek explores the theme of "Openness" where we focus on what designers with a vision of across borders and cultures, make and design in order to shift attitudes and cultures for the a more inclusive future. Form&Seek explores the idea of Dutch design, not through a national lens but as an attitude and way of thinking.
For the first time ever Form&Seek launches its own collection during London Design Festival as well as a producing and selling platform, enabling consumers and retailers to purchase original and innovative crafted goods from a curated collection founded and run by designers.
The Form&Seek collection focuses on new developed processes and contemporary, globally local craft techniques. Interesting, innovative materials and processes play a key role in the pieces by Form&Seek. Each item tells a story through the way it has been made or the impact it has on our daily lives.
Our new collection expands on a wide range of crafted products from conventional products prototyped with new technologies to products that play with natural formations and uses of material. Each thought provoking, poetic design object has a strong character and personality with the personal mark of the maker.
Artificial Regality: Royal Green-Blue
Artificial Regality: Royal Green-Blue, is a design research project by Tel Aviv-based designer Naama Agassi, which centers on the fluctuating value of color. Throughout history, the colors blue and green were very scarce and associated with royalty and nobility. This is because it was hard to find these colors in their natural form, making them expensive and unattainable. Today, it is easier to produce these colors and they are widely available. Once the original context of these colors was lost, their status has also been transformed. In this project, Naama explores the preciousness of colors, through the color turquoise in particular. She combines its most natural form (using oxidized scrap copper objects), with its artificial forms (found in inferior objects).The results can be described as contemporary archaeological artifacts–playfully combining the cheap with the luxurious, and using new contexts and opportunities to restore ancient notions, and reclaim the color’s archaic status in new and precious objects.