Form&Seek London Design Fair2017
Form&Seek will be part of Dutch Pavilion at London Design Fair on 21-24 September 2017
Form&Seek exhibitions always show a consideration to new crafts, material and processes.
With this upcoming show Form&Seek explores the theme of "Openness" where we focus on what designers with a vision of across borders and cultures, make and design in order to shift attitudes and cultures for the a more inclusive future. Form&Seek explores the idea of Dutch design, not through a national lens but as an attitude and way of thinking.
For the first time ever Form&Seek launches its own collection during London Design Festival as well as a producing and selling platform, enabling consumers and retailers to purchase original and innovative crafted goods from a curated collection founded and run by designers.
The Form&Seek collection focuses on new developed processes and contemporary, globally local craft techniques. Interesting, innovative materials and processes play a key role in the pieces by Form&Seek. Each item tells a story through the way it has been made or the impact it has on our daily lives.
Our new collection expands on a wide range of crafted products from conventional products prototyped with new technologies to products that play with natural formations and uses of material. Each thought provoking, poetic design object has a strong character and personality with the personal mark of the maker.
Notguys are hand carved through a slow and meditative process. Reflections on gender and sexuality take physical form in the resulting pieces. While the title states that the objects are not guys, these objects are not necessarily women either. Notguys refuse to participate in the binary culture in which they were born.
The binary is perpetuated in the visual world through the continued and tired celebration of the phallus in art and architecture. While some modes of art feminism push against our phallus-ridden world through feminine imagery and yonic form, this type of response reinforces the binary on which the heteropatriarchy relies.
Notguys are feminist but choose not to be feminine. They have sexuality but will not be sexualized. They have rolls and folds and comfort within that. Notguys’ bodies take on the ambiguous forms of gender liberation.
Walnut, Maple, Red Birch, Pine Wood