Hope Foundation for Children with Cancer

In collaboration with KAÇUV (The Hope Foundation for Children with Cancer), we developed a strategy to support their fundraising efforts and expand their outreach capacity. As a result, we created İyi Şeyler (“Good Things”)—a special design collection that transforms artworks and handmade pieces created by children during art therapy into meaningful products.

By telling KAÇUV’s story through the eyes and expressions of the children, the collection brings forward emotions of hope, joy, and kindness. Every object was designed to evoke positive feelings and offer a sense of connection—leaving out words like “struggle” or “hardship.” In this project, we chose to design only good things.