DETROIT WAREHOUSE | Detroit Art & Design Fair 2025 – Brand Identity

Form&Seek developed the visual identity for the inaugural Detroit Warehouse Art & Design Fair, creating a bold graphic language that reflected the city's industrial character and vibrant creative community.

Inspired by layers of street posters and fluorescent tape found throughout urban environments, the identity embraced the raw energy of temporary interventions in public space. Neon tape became the defining visual element—framing information, creating movement, and acting as a flexible system that could adapt across physical and digital applications. The aesthetic referenced the spontaneity of posters taped onto warehouse walls, construction sites, and city streets, capturing the fair's independent and experimental spirit.

The result was an identity that felt both contemporary and unmistakably Detroit: expressive, adaptable, and rooted in the visual language of the city itself.