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UTTU Handmade
Project type
Collaborative Brand Building Project
Date
2025
Location
Ayvalik, Turkiye
Together with Kedi Kadin Cooperative in Ayvalık, we received public funding to preserve and revitalize a historic Cretan weaving technique unique to the region. While the cooperative had strong production capabilities, they lacked design, branding, and communication strategies.
Through this initiative, we created Uttu—a new brand rooted in heritage but designed for the global market. Named after the ancient goddess of weaving, Uttu symbolizes the timeless power of women’s hands and stories.
Our collaboration focuses on empowering women through design-driven economic development. By combining traditional craftsmanship with contemporary storytelling, we aim to create sustainable income opportunities for women and help local knowledge find its place on the international stage.